Scott Morrison is a business development expert who specializes in Strategic Partnerships, joint ventures and is a Sponsorship Match making wiz. He connects with any company size from solo shops to mega corporations and passionately helps them to get to the next level. Closing hundreds of partnership and sponsorship agreements, he generated ten’s of millions of dollars in revenue for his clients and their partners.
Scott is also the host of the podcast Multiply Your Business where he interviews industry leaders to provide helpful insights for entrepreneurs. As an entrepreneur, he understands well the hustle needed to thrive in business, so he chose to make a difference. He decided to help people get what they want out of life and made it his purpose of connecting them to situations where success is possible.
What to Expect
- Fun creating connections
- Light bulb moment
- Growing up surrounded by hustlers
- Partnership with Black Card Books
- The Snowball Effect
- Partnership is more effective than marketing
- How to build strategic partnerships
- Where do businesses fall short
- Partnerships that are useful across a broad spectrum
- Multiply Your Business Podcast
- Creating Relationships
Scott started out building connections as a kid. He enjoyed introducing someone to a friend or relative, just to help them out. Learning determination and hard work by growing up surrounded by hustlers, Scott knows how to get up when you have a vision of what you wanted your life to be.
As a family man, he used to offer people products on the phone to put food on the table. That’s when he realized he could create relationships to know what to offer to these people. He cannot possibly provide them everything they need, but he’s confident he can find individuals who do. This is how Scott kick-started the snowball effect in his life closing the biggest sales in his career. He always gets excited how countless people were influenced, just because he landed one deal.
Principles in Partnerships
Partnerships are more efficient than Marketing, Scott says. Taking a partner to sell you to their audience who already know, trust and like them leaves a bigger impact on your behalf. Remember the last time you went on to try a new restaurant highly recommended by your closest friends? When someone you know, like and trust tells you that something is good, you believe them! The things you’re most excited to try on are the ones that were referred to you by someone you have a personal connection with.
For brand new entrepreneurs, it’s a challenge to find someone to invest in you. Scott says we should start with the mindset that we are not too small. Rather, we should sit down and ask these questions ourselves:
- What do my people do, need, and buy?
- What are their habits? Likes?
- Who are the people that serve out that ideal customer but in a different way?
- How do they serve them?
- What companies fit into this realm?
- Who do I know that’s close to these companies?
Forming Strategic Partnerships
Most businesses fall short on two things: one is thinking they’re not big enough to create connections, and two is not having clear expectations of what those partnerships should look like. Scott recommends we hop on a discovery call with our prospective partners and ask them the following:
- What do you do? Who do you serve?
- How do you help them?
- What are you struggling with?
- What’s important in your customers’ lives?
- What do they want to accomplish?
- What should we expect from each other to better serve our customers?
Partnerships are useful across a broad range of the spectrum. We just have to sit down, look at any marketing asset available and start from there.
- “I love building businesses. I love bringing companies together. Outside of that, I’m always looking at ways how can I help somebody and make their lives better.”
- “When you start introducing somebody to someone, it’s fun!”
- “I learned about having determination, that you’ve got to have hard work. When you get punched in the gut, you get up and keep going.”
- “Success stories are more exciting than the revenue that came in. Because I landed one deal, countless were influenced, good things happened.”
- “Partnerships are more effective than marketing.”
- “If I’m helping my tribe be successful, they’re going to want to work with me.”
- “Start with the mindset that I’m not too small.”
- “I’ve had great conversations with people that I would never be able to get to if I didn’t have a podcast.”
Life gives to the givers and takes from the takers.
Connect with Scott Morrison