Claude Silver is the first Chief Heart Officer of VaynerMedia, a full-service digital agency, where she cultivates the hearts of all 750 employees. Her passion is facilitating growth and change in her staff and clients. She is dedicated to helping people find meaning in what they are doing while guiding colleagues in how to identify and remove roadblocks.
Claude has a successful track record of hiring great talent and leading global teams of people as an expert in solving complex challenges for clients with digital innovation, simplicity, and passion. With a purview that includes staff relations, development, recruitment, and retention, each practice is underscored by Claude’s drive to unlock the inner professional potential of every VaynerMedia employee.
What to Expect
- Two types of people
- Music as Claude’s blanket
- The Humanity Incubator
- People want to belong
- Elements of a thriving environment
- Where do companies fail
- Hardest skill to develop
- Claude Silver’s sources of wisdom and inspiration
- Why Psychology
- The permission to trust yourself
- Vulnerability in a courageous way
- What’s next for Claude
Chief Heart Officer
The Humanity Incubator
According to Claude, people always want to belong. When we give them a purpose and lead them to achievements where they can be successful, they are happy and satisfied. They will produce not only for themselves but the clients and the agency combined. Claude truly believes she is teaching life skills by looking at the full growth of a person.
Every single human being wants to feel they are welcome. That they are safe and that there is a place for them, whoever they are or whatever interest(s) they have. If we provide a thriving environment while giving employees a purpose, we allow them to trust one another, and that leads to human emotion. Claude also shares with us the critical elements to provide a thriving environment for a company:
Claude Silver’s interested in Psychology all started by questioning herself, trying to understand her own thoughts first. From there, Claude began listening closely, reaching a point in her life where she accepted that it is okay to not know everything. When she stopped thinking of herself as someone who can only have potential and began seeing herself as someone walking into their potential, it changed her.
Claude made little mantras for herself saying “I am worthy, I am worthy, I am worthy.” She then started manifesting what she is rather than what she wants to become. A lot of it is looking at her whole self, trying to find and accept herself and find her purpose.
Looking under the Rocks
Claude got vulnerable with us and shared that Analytical skills are skills she finds the most challenging to develop. She reflected how her heart guided her for as long as she could remember. Critical thinking came much later in her life. Looking under the rocks before making assumptions is one thing she encourages people to do. Looking at different sides of things allows us to call on tenderness and kindness, giving the benefit of the doubt to people. There will always be more than what meets the eye because we never know what a person is going through unless they tell us.
There’s a big difference between listening and active listening. When we actively listen, we put ourselves present in the moment with what is truly happening. We are not getting ready to trump whatever the speaker is saying but holding space for another person – being present and opening up your heart and your arms to whatever happens. Listening will show us the “different sides of the rock”. It’s essential to make sure we see beyond our own perspective because we might just find a gem under the overturned rock.
- “I was always the type of person who picks up the emotions of the world.”
- “I’ve done a lot of work in my life to make sure I’m not taking on the weight of the world.”
- “I believe that music gave me a sense of belonging, and it was a blanket for me.”
- “My love for finding a purpose for people and giving them a sense of belonging outweigh my love of creating strategies for people to consume online.”
- “People want to belong, when we give them purpose, they are happy, satisfied. We lead them to achievements and they will produce not only for themselves but the agency and clients combined.”
- “Every single human being wants to feel they are welcome, that they are safe, that there is a place for them.”
- “When I’m looking under the rocks, I’m remembering things that are super important, tenderness, kindness, giving the benefit of the doubt.”
- “There’s always more than what meets the eye. You never know what that person is going through.”
- “At some point in my life, I permitted myself to not know everything.”
- “I told myself to manifest what I am rather than what I want.”
- “Who are you? Walk into the potential rather than just wishing upon a star.”
- I truly believe that everything starts with the heart. Listening to the heart and being tender with yourself so you can be tender to others.”
- “Be big in the room. When you get invited someplace, courageously show that vulnerability by taking up space, adding to the conversation.”
- “Active listening means we are putting ourselves present at the moment and we are not getting ready to trump whatever that person said.”
- “Always make sure you see under the rocks. See different sides because you might find a gem under it.”
Spending time on people first is something we can all do.