Eliot Robinson is the phenom of social media. Gary Vaynerchuck recruited Eliot straight out of high school to be his right-hand man on his social accounts. Eliot took Gary V from 600k on Instagram to 2 million with the help of his team. He’s since departed from Vaynermedia to grow his own brand @dunk, a basketball media company with more than 10 million followers, landing massive brand deals through Eliot’s influencer marketing approach. He’s giving us all the tips we need to think big and grow a massive brand.
Eliot Robinson is a 20-year-old (as of 2017) entrepreneur who spent his early years in Stockholm, Sweden and had to graduate high school before he could go work for Gary V (who personally invited Eliot) at VaynerMedia in NYC.
Here are my thoughts after talking with Eliot – you have to be ready to invest time in socials to win. Oversimplified? Yes, most certainly. But here’s the reality, there are young men and woman all over the world now growing unstoppably large social accounts with all the free time in the world to grow these accounts. If you want to stand out online you have to know what content is relevant and think through how you’re going to create that relevant content as well as remain consistent. Most importantly, you will have to be creative about partnerships.
Eliot has done an amazing job of finding the right strategic partners to help grow @dunk and @GaryVee online presence. He thinks of his interactions as his currency and spends every day addressing some 200 inbox messages. That’s commitment to his audience and persistence in the world of social media development.
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