Marie Wiese is the founder of Marketing CoPilot, a leading digital marketing agency that has helped hundreds of companies turn their websites into lead generation and sales machines. She is also an Executive-in-Residence at the Innovation Factory, Adjunct Professor of Mentis Academy, and the author of the best-selling book You Can’t Be Everywhere: A Common Sense Approach to Digital Marketing for Any Business.
What to Expect
- Commonality of Successful & Failed Businesses
- Combining idea with execution
- Skills of a great leader
- What people need to know about marketing
- The Customer-centric approach
- Avoiding to talk about you
- Complex products struggle
- Stop being Platform centric
- Knowing which platform drives business growth
- Transitioning people to drive business growth
Pilot Your Business Growth
Skills of a Successful Leader
- Self- Awareness. Being aware when you should have done something but you didn’t or having an awkward conversation but choosing not to.
- Empathy. Trying to understand from other people’s perspective to shape up what their goals are. Sitting in their shoes instead of getting frustrated
- Asks the Right Questions. Knowing when to ask the right questions, how to ask them and doing a lot of questioning even before you start talking.
- Knows How to Listen. Being able to hear people and the answer they give you when you ask the right questions.
- Keeps Innovating. Not stopping after execution but constantly thinking of ways to evolve.
- Properly Executes. Taking an idea, executing it and building the right team to help you achieve your goal.
- Relentless. Consistently paying attention to detail.
The Customer-centric Approach
Marie Wiese says that when we have a complex product or service, they usually get a lot of problem marketing and driving sales. She advises everyone to stop talking about their products and services in order to make people understand it. Instead, focus on how the customers view their problems and their emotional triggers that will get them to start looking for a solution like yours.
Stop Being Everywhere
When asked what millennials should improve, Marie says to avoid being ‘Platform-centric’. A lot of companies today have the urge to be on every social media platform without spending the time to explore what it means to be there. Marie also says that before actually getting into a specific account, always understand how to engage the people on that platform and how to transition those people to drive revenue and business growth.
- “Anybody can have a good idea, but it all comes down to the founder and the team.”
- “What makes a successful business is to take an idea and properly execute it, and build the right team to help you execute that idea.”
- “Entrepreneurs can have the idea, execute the idea and keep evolving it.”
- “You can’t be everywhere, you have to be where your customers are.”
- “People like to talk about their product, they don’t want to talk about what it means to their customers.”
- “Just to be there for the sake of being there you might as well not be there.”
- “Don’t be on the platform when you can’t show off what matters to that audience while they are there.”
- “Understand what that platform will mean to your business growth.”
- “Transition people from that platform to something else to drive revenue and business growth.”
- “If you really think you want to do something, be all in!”
- “The sooner you could be all in, the better because it will help you get there faster. Don’t dabble!”
- “It’s really important to find one to three things you’re really passionate about and stick with those things to reduce complexity.”
- “We can’t be on every time without pausing because it will rewire us as human beings.”
- “The world is complicated and we need to take a minute to step off every now and then.”
Marketing is about how your customer views their problem and the emotional triggers that make them find a solution like yours.