Rajiv Talreja is the author of the International Bestseller Book – “Lead or Bleed” and is considered India’s #1 Business Coach. He has helped 1000’s of entrepreneurs build their business in a manner where it can grow without them. Rajiv is a serial entrepreneur himself and has started 5 businesses in the last 10 years out of which 2 went bust. Rajiv believes it is the 2 failed businesses where he had his biggest lessons. His 3 existing ventures are Quantum Leap which is Performance and Business Coaching company, Dream Catcher Investments which is a Funding company for startups and businesses and Dream Craft Events which is a professional Event Management services company.
What to Expect
- Building his own business at the age of 20
- Landing his first client after being rejected more than 100 times
- The reason behind successful business
- Why having a Business Opportunity only Won’t Make You Successful?
- The Mindset of the Self-Employed vs. the Business Owner
- When, Who, and Why do you need to hire?
- Learning to say “I don’t know”
- CEOs are Generalists
- The only trait that a successful business owner needs to have
- Where do Companies Struggle
- Characteristics of Successful CEOs
- Rajiv’s Style to developing businesses
- The Offer that Makes People Buy
- The Magic Principle to Earn More
Rajiv on Building Businesses
The Big Lesson
Rajiv shares the main reasons behind his failed businesses is that he didn’t have a clear strategic vision and he just went after an opportunity. He says for a business owner to succeed, he must have the capability, the passion and the differentiating value against his competition. He also relates this to the success of his 3 businesses. His passion for empowering people to better themselves, together with his background in business and marketing has been his the main reasons why his businesses work.
Characteristics of Top CEOs
Rajiv spent 18 months interviewing 300 CEOs and found out the top 12 people have 2 main things in common:
- Understanding that getting out of the way is necessary for their company to become successful
- The psychology of ‘Building a business without me is easy’
The Key Areas Companies Struggle
- Lack of Marketing
- No Role Clarity
- Not Reviewing Numbers
- “You will have a lot of opportunities, but you have to know if you have the heart, the skill and you know you’re creating something different.”
- “For any business to be successful, the business owner should be fired.”
- “The moment I enter a business the first thing I’m looking at is how to get out of it.”
- “People who build successful brands know the psychology and the systems to build a business that can grow without them.”
- “If you’re hiring so you can play on the operational side and continue your passion, then you’re not gonna be successful.”
- “I’m a firm believer of First you sow before you reap, You can’t reap before you sow.”
- ” An entrepreneur who will say that they need money before they can hire is the reason why they are always stuck in the firefighting mode.”
- “It may seem outside your comfort zone to build a team to support you but that is the necessary step to take.”
- “The CEOs know that them being the best in their team, is the worst thing that can happen with their business.”
- “They all start from nothing, they didn’t know how to do it from the start but they learned.”
- “The no.1 skill for success in business is learning.
- “The more you learn, the more you earn.”
- “Most people are busy selling and not marketing.”
- “People don’t buy your product, they buy the results for themselves.”
Learning is a skill. The mindset, the openness, the hunger to learn, if an entrepreneur has that-they can solve any problem.